Wakuku Q&A
Wakuku is designed and produced by Letsvan (Shenzhen Yiqi Culture Co., Ltd.), a company specializing in collectible toys and IP incubation.
Wakuku is a popular collectible toy IP, known for its unique design and collaborations with celebrities and brands.
Wakuku is a brand and IP. The company behind it is Letsvan, which was later acquired by QuantaSing Group (QSG).
Wakuku dolls and toys are collectible figures, often released in limited editions and popular among pop culture fans.
Letsvan, the creator of Wakuku, is now a subsidiary of QuantaSing Group (NASDAQ: QSG).
Letsvan partnered with Yuehua Entertainment to boost Wakuku's exposure through celebrity collaborations and joint ventures.
Wakuku toys are available through major retail partners, pop-up stores, and online platforms.
Wakuku & Letsvan: Company Evolution
2025: QSG Stock Soars, International Expansion
Following the acquisition of Letsvan, QuantaSing Group (NASDAQ: QSG) stock price surged up to 400% within months, reflecting strong market enthusiasm for the pop toy sector. Under QSG, Letsvan accelerated global expansion, opened pop-up stores, and continued celebrity collaborations. However, the toy business's long-term profitability remains under observation.
Mar 2025: QSG Acquires Letsvan
QuantaSing Group acquired 61% of Letsvan for 235 million RMB, making Letsvan a QSG subsidiary. This marked QSG's official entry into the collectible toy and pop culture market, integrating Letsvan's financials and IP assets into the group. The deal set a new record for capital investment in China's designer toy industry.
Dec 2024: Partnership with Yuehua Entertainment
Letsvan and Yuehua Entertainment formed a joint venture, combining IP creation with entertainment resources. This partnership brought Wakuku into the spotlight, leveraging Yuehua's celebrity network and media influence to boost brand exposure and sales.
May 2024: Wakuku Theme Song Released
The official Wakuku theme song, performed by celebrity guests, was released and quickly went viral, with over 100 million online impressions.
2022-2023: Wakuku Goes Viral
Wakuku, Letsvan's flagship IP, gained traction through innovative marketing, celebrity endorsements, and cross-industry collaborations. The brand became a pop culture phenomenon, with limited editions and influencer campaigns driving demand.
2020: Letsvan Founded
Letsvan (Shenzhen Yiqi Culture Co., Ltd.) was established, focusing on IP incubation, licensing, and the collectible toy market. The company quickly built a product matrix centered on hit IPs like Wakuku, leveraging deep partnerships with major retail and e-commerce channels.